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A St. Louis grandmother who lost her toddler son to drowning in 1982 wants to prevent other families from suffering the same loss. She formed a foundation aimed at spreading water safety awareness. It's called SWIM ON which stands for Safer Waters in Memory of Nicholas (SWIM-ON). Her other son, who was five when his younger brother drowned, left a prominent law firm to start a swim school. This Spring, the Foundation is launching a campaign focused on the Black community in North City and County to encourage swim lessons which can reduce drowning by 88%. Experts say 64% of African-American kids do not know how to swim. This story shows how Nicholas' drowning affected this family and sparked them into action. Subscribe now ➤ https://bit.ly/2NNQiyM For more great content from the Higher Education Channel check us out at: Facebook ➤ http://bit.ly/1WPZEek Twitter ➤ http://bit.ly/22qZDNU Instagram ➤ http://bit.ly/1THSOnM

Video of a drowning with lifeguard on duty. Courtesy of KJ Design

This Maggie Award winning video addresses what you always hear, "Wear a life jacket, wear a lifejacket!" But, is it really that big a deal? The answer to this question is both entertaining and eye opening as we discover the many challenges moving water presents. Vertical currents, holes, strainers, foot entrapment, cold water...these are hazards that the ever changing river throws at us. 13 minutes.

Between 2002 and 2012, 735 people drowned in Australian rivers, creeks and streams, making rivers the leading location for drowning in Australia. Royal Life Saving has developed the Respect the River campaign to raise awareness of the risks of our rivers in the hope of saving lives. Please share and spread the Respect the Rivers message!! For more information visit www.royallifesaving.com.au/respecttheriver

Help spread the word. "This Much" water is enough for an infant to drown in. Please 'share this video on your facebook wall.

An important safety message for the start of the summer and throughout the year. A drowning can happen in a matter of seconds. Check out our newest Public Service Announcement and take the pledge to become an official water watchdog today: http://abbeyshope.org/what-can-i-do/become-a-water-watchdog Want to know other ways you can help? 1. Consider making a gift to help us as we continue to spread our message of Safer Pools, Safer Kids. : https://supportabbeyshope.thankyou4caring.org/sslpage.aspx?pid=298 2. Spread our message via social media. Be sure to follow us on Twitter: https://twitter.com/AbbeysHope Facebook: https://www.facebook.com/Abbeyshope/ 3. Sign up for our quarterly newsletter. We'll keep you informed about important news and events and safety messages that can keep you and your family safer around water. http://abbeyshope.org/what-can-i-do/stay-informed

An important reminder to families and parents to take an extra look at the pool before jumping in! Learn more: http://abbeyshope.org/

Journey with three kids on their quest for water safety knowledge. You'll meet their new friends (Sammy Starfish, Timmy Tadpole and Gilbert Guppy) along the way. Safer Kids. Safer Response. Safer Water.

In 10 percent of drownings, adults are nearby but have no idea the victim is dying. Here’s what to look for.

A child can drown in less time than it takes to set a world record. Always supervise children in and around the water, and designate an adult Water Watcher. Visit http://www.PoolSafely.gov to learn more and order a free Water Watcher card. A special thank you to the Bethesda-Chevy Chase YMCA for their hospitality and assistance in making this PSA possible.

Gary takes to the pool to interview the Theresa Banks Swim Club "Tigersharks" to learn why swimming is an important skill for everybody.

Debuted during the Rio 2016 Olympic Games, this Pool Safely campaign PSA reminds parents that, in life, there are no “do overs.” Simple safety steps save lives. Learn more at PoolSafely.gov

A leading cause of death in children is drowning.

Mother looks to prevent drowning deaths after experiencing tragedy For more Local News from KMOV: https://www.kmov.com/ For more YouTube Content: https://www.youtube.com/channel/UCwHKLYLfz6M14SbBahFH5VA

SWIM ON’s mission is to eliminate drowning by raising awareness of the dangers of drowning

Drowning is the number one cause of death for children ages 1 to 4, but also the most preventable. The 'SWIM ON Foundation' is working to turn that around.

Summertime means more time around water. These tips can help you prevent or save a life during a drowning.

When it comes to ensuring a child's safety on the water, no piece of equipment is more vital than a life jacket. Here are some common fitting mistakes and how to correct them.